Google Ads and SEO
There is a symbiotic relationship between running an effective Google ads campaign and your SEO strategy. In order to reduce the cost per click in your ads it is essential you have optimised your content with SEO. What this means for your business is a reduced ad campaign spend or the ability to target more traffic with additional ads. Running ads will likely have an impact on your SEO as it has been discovered as a factor that will boost your organic rankings.
How much should you budget for ads?
Through a combination of high quality SEO and running ads on my own websites, I have found an increase in traffic from just a dollar a day, however this does not necessarily correlate to other businesses or increased conversions as it largely depends on the cost per click for certain search terms that draws converting traffic. When running ads for a business, you will need to pay for someone to manage your ads.The most common budget for people looking to start running ads, begins at $1,000 through to $10,000 dollars a month for larger businesses. To reduce the cost per click in your ads it is essential you have optimised your content with SEO. What this means for your business is a reduced ad campaign spend or the ability to target more traffic with additional ads. Running ads will also likely have an impact on your SEO as it has been discovered to boost your organic rankings.
How does cost per click work?
The cost per click is an indication of the cost you will be paying for a user to click on a particular ad, this is specifically related to the search term that user has entered in the search engine to find your ad placement. Different search terms will have a different cost per click value so an ad which has multiple search phrases being targeted will have a varying cost per click throughout the campaign.
When creating an ad, you are essentially bidding on different search terms, which have multiple factors that will impact the duration in which your ad is visible and it’s placement among other ads. This is why it’s important to target multiple keywords with a larger budget as well as running multiple ads so you can compare the effectiveness of different ads against certain keywords as well as the performance different ads have against each other. This is where A/B testing (split testing) comes into play.