Google Analytics is a highly versatile tool that is used when a specialist performs SEO on on websites. It is vital to add Google Analytics tracking on your website to collect important data that will help you improve user engagement on your website by allowing you to see visual data that represents user-engagement on your website and how certain pages are performing in regards to tracking users. It is also important that you add your site to Google Search Console as this provides similar information that allows you to break down how your website pages are performing in Google’s Search Engine.
We are located in Bulimba, experts in seo and online marketing strategies and would love to have a chat over a coffee. If you are interestedin our expert SEO Servies, feel free to request a free quote online, phone or email us.
HOW IMPORTANT IS GOOGLE ANALYTICS?
To keep your business towards the top of the search engine for a prolonged period of time, you will need to perform SEO on your website. Adding your site to Google Search Console and setting up tracking on your site with Google Analytics is essential to get started with SEO. We are specialists in Google Analytics, Google Search Console and Google Business setups. We use these and a few other tools to perform the best optimizations on your website. If you are a Brisbane local, we are more than happy to arrange a time and place for face to face meeting.
GOOGLE ADS & SEM
If you prefer to see immediate results then search engine marketing or paid advertising like Google Ads might be better a better option for you. We can help you set up an effective digital marketing campaign utilising our SEO skills with Google Analytics, Google Search Console & Adwords.
To find out more about how we can help your business, enquire through our website today.
WHAT IS PAID ADVERTISING?
Paid online advertising is generally where you bid on keywords in Google Adwords or Bing Search Advertising, with each keyword having its own cost per click (CPC). SEO and paid online advertising go hand-in-hand and we recommend that you optimize your website for the search engine first with our one-time on page SEO service to help reduce your cost per click.
IS GOOGLE ADWORDS WORTH IT?
Google Ads can be very beneficial for start-up businesses looking to gain immediate traction in the search engine by targeting brand awareness (more impressions than clicks) with their ads.
Google ads can be very effective if you have a substantial budget or you are driving traffic to the right search phrases, where your business is more likely to convert a user into a paying customer. However, if your business already has an effective online presence, then running Google Ads to try and generate more leads or conversions can potentially waste more money than if you were to put that budget towards optimising your pages for the search engine (SEO). Google Ads and SEO can both be extremely effective in generating leads, however I have seen detrimental effects when business drive ads towards towards branded keywords.
WHAT ARE BRANDED KEYWORDS?
Branded keywords are search phrases users will type into the search engine that contains your business name. Frequently you will see businesses driving traffic towards branded keywords (sometimes by default these are targeted in your ads). This is not always a bad thing, particularly if you are a large business and competitors are driving ads to try and hijack users searching for your business (this is specific to the client whether or not they want to target these keywords with ads).
SHOULD YOU RUN GOOGLE ADS ON BRANDED KEYWORDS?
From personal experience managing the SEO for extremely high-intake websites and after doing a cost comparison of their adwords budget versus organic results only, I have found that running ads on branded keywords has had a detrimental effect and actually wasted adwords budget which could have been spent on other keywords. This comparison involved running a campaign to target branded keywords versus stopping ads on branded keywords and allowing your organic results to perform as they should ignoring competitors’ ads. This was done on a few websites and the results were surprising, however it is always a preferential decision whether or not your want to run ads on branded keywords.
Thinking About Your SEM Budget
Google Ads is not the same as SEO, once your budget has expired, your ad will no longer be shown in the search engine. That is why it is always important to considering optimizing your website for organic (free) traffic with search engine optimisation (SEO). SEO can also help reduce the cost per click when driving traffic to a specific landing page.If you think Google Ads could be beneficial to your business, please request a free quote to discuss our Google Ads Management prices.